Tag: Web Application

Supporting Privacy Protection in Personalized Web Search Personalized web search (PWS) has demonstrated its effectiveness in improving the quality of various search services on the Internet. However, evidences show that users’ reluctance to disclose their private information during search has become a major barrier for the wide proliferation of PWS. We study privacy protection in PWS applications that model user preferences as hierarchical user profiles. We propose a PWS framework called UPS that can adaptively generalize profiles by queries while respecting user specified privacy requirements. Our runtime generalization aims at striking a balance between two predictive metrics that evaluate the utility of personalization and the privacy risk of exposing the generalized profile. We present two greedy algorithms, namely GreedyDP and GreedyIL, for runtime generalization. We also provide an online prediction…

RRW—A Robust and Reversible Watermarking Technique for Relational Data Advancement in information technology is playing an increasing role in the use of information systems comprising relational databases. These databases are used effectively in collaborative environments for information extraction; consequently, they are vulnerable to security threats concerning ownership rights and data tampering. Watermarking is advocated to enforce ownership rights over shared relational data and for providing a means for tackling data tampering. When ownership rights are enforced using watermarking, the underlying data undergoes certain modifications; as a result of which, the data quality gets compromised. Reversible watermarking is employed to ensure data quality along-with data recovery. However, such techniques are usually not robust against malicious attacks and do not provide any mechanism to selectively watermark a particular attribute by taking into account its role in knowledge discovery. Therefore, reversible watermarking is required that ensures; (i) watermark encoding and decoding by…