Mobile(location based) Advertisement System
In this Project we present a system that can be used with any current mobile phone system to provide location based information/advertisements to any mobile phone, equipped with Bluetooth technology, without any necessity of installing client side software.
This graduate project describes mobile based data broadcast architecture. It is very suitable for entertainment plazas, theatres, shopping malls. The idea is to set up various terminals at the entrance as well as inside the mall or premises, which can be used to transmit data to all the mobile devices within the premises.
The entire experience can be made more dynamic and personal using this architecture. A person entering inside the premises can download this data using Bluetooth enabled services. Entertainment plazas like movie theatres can use this technique to provide information on forthcoming movies as well as current running ones.